Curious about what we’ve been up to? Well, you’re in luck! We squeezed ten things we’ve been working on to make YouTube better for creators into this little list video. Read more about what’s coming soon, below.

  1. Comments  - We've come up with a better ranking system that reduces the visibility of junk comments...and it's working. The rate of dislikes on comments has dropped by more than 30% across YouTube. Huzzah!
  2. Subscriber notifications - Your fans don’t want to miss out on videos from their favorite creators–and neither do we.  So we're building a simple new way for fans to opt in to get mobile and email notifications each and every time the channels they subscribe to publish a new video.
  3. Easier access to the subs feed - We’re making it easier to get to the Subscriptions feed in an update to the YouTube mobile app coming soon. This is another way your fans will be able to stay on top of your latest videos.

  1. A faster, more useful Creator Studio app - While we're talking about apps: We're also working on improvements to the Creator Studio app. You’ll get more insight about what’s happening on your channel, and notifications that help you decide what to do about it.

  1. Video management on the go - You asked us to make it easier to manage your videos from your mobile phone. So we’re adding two major requests to the Creator Studio app: the ability to update thumbnails from your phone, and to enable or disable monetization on your videos, wherever you are.

  1. New types of cards - Cards are awesome. They help you promote other content, sell merch and raise funds and more. Your feedback is helping us develop even more new card types. First up: the Channel card, which lets you link your videos to other channels, and will be a great way to share the love with collaborators.

  1. 360° videos - How far we can take the online video experience? We’re not sure, but we’re having a great time trying to find out. We recently added 360º video on YouTube, and  we're working on adding 3D to the mix. Get ready for an immersive world!

  1. Better live streams -  We just made it easier for you to set up and manage your live streams. And where better to show them off than in our upcoming YouTube Gaming app?
  2. New creator community - You need to find your people, and we want to help. The new YouTube Creator Community will be a new online forum for finding collaborators,  sharing advice, and giving us feedback.

  1. Updated Creator Academy - If you’re a creator, you never stop learning. So, in addition to the more than 50 lessons we’ve now added to the Creator Academy, we’ve made it easier to search and personalize your learning experience.

We know what you’re thinking: when do I get all of this? You can expect to see some of these features in a matter of weeks. Others, we’re still perfecting, and we’ll be rolling them out throughout the rest of the year.
Let us know how we’re doing. Share your thoughts on Google+ or Twitter—we’ll be reading, responding and using your feedback to help make these upcoming improvements even better. And, as always, thanks for everything you do.

Matt Glotzbach, VP, Product Management, recently watched (what else?) The Creator Preview

Did you know that Kina Grannis has more YouTube views in Quezon City, Philippines than any other city in the world? Or that Alabama Shakes—the American rock band formed in Athens, Alabama—is viewed more in São Paulo than any city south of the Mason-Dixon line? Whether you’re Kina, Alabama Shakes, or a part of the broader music community, info like this can be used to create all kinds of opportunities for both artists and fans.

As part of the recently-launched YouTube for Artists site, we’re rolling out a new data tool called Music Insights that gives the music community more insight into YouTube views to grow their success on and off of YouTube. Music Insights shows the cities around the world where an artist is most popular, top tracks by artist, and views from both artists’ official music videos and fan uploads claimed using Content ID to get a full picture of how fans are engaging with music on YouTube.

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View live data on Music Insights. Watch Major Lazer at

There are all sorts of ways this data can be put to work by and for artists. For starters, this data can help you get a song added to radio by showing a programmer how big your local fan base is. It can be a great resource when mapping a tour, since top cities could be a good indicator for where fans might come out to see a concert. And you can share insights from your data to build buzz for a new video or express appreciation to the fans who helped get you here.

Starting today, Music Insights offers data for more than 10,000 of the most popular artists on YouTube and Google, and we’ll add more artists all the time. And since YouTube’s music artists and their fans span the globe, we’re also making YouTube for Artists available in 22 languages.

Knowledge is power; the more information you have in your hands, the easier it is to bring your music to the people who love it the most.

Michael Cumberbatch, YouTube for Artists Product Manager, recently watched “Involve your fans.”

Recently YouTube launched support for 360-degree videos on Android and Chrome, giving you a new way to connect with your viewers. From letting people sit front row at SNL's 40th Anniversary show to taking them around the world and to music concerts, you’re sharing your awesome world in 360-degrees.
Now we're taking the YouTube 360 experience even further by giving your amazing videos new places to thrive. All of YouTube's 360-degree content is available on Google Cardboard, providing a truly immersive experience to your viewers. Additionally, your fans can watch these videos on iOS 8.0 and above.
To give you more ways to start filming in 360, we've announced today the Jump capture rig, which consists of 16 camera modules in a circular arrangement. Jump lets you capture, assemble and share immersive, three-dimensional content so that even more people can experience a time or place like they’re actually there. While we are working to bring 3D viewing to 360 videos on YouTube soon, you can get a feel for Jump’s possibilities with this new 2D 360 music video from Avicii and Kurt Hugo Schneider, shot entirely on the Jump camera:

Inspired? 360 video camera rigs are available now at all 6 YouTube Space locations around the globe. We’ll be giving creators early access to test the Jump camera at our Spaces this summer.
These are the latest in a series of updates we’re making to provide you and your fans an astonishing—and accessible—virtual reality experience. While we’re working to add more platforms and bring 3D viewing to 360 videos on YouTube, please visit the new home for YouTube 360 videos.

Sanjeev Verma, product manager, recently watched Earth Encounter by StressLevelZero.

We launched 60fps video playback on YouTube a few months ago, and from game walkthroughs to superbike racing, you’ve found all sorts of awesome ways to make use of higher frame rates.

Now we want to help you take it even further with something new: 60fps live streaming, launching today as an early preview on HTML5-compatible browsers. When you start a live stream on YouTube at 60fps, we’ll transcode your stream into 720p60 and 1080p60, which means silky smooth playback for gaming and other fast-action videos. We’ll also make your stream available in 30fps on devices where high frame rate viewing is not yet available, while we work to expand support in the coming weeks.

We know high frame rates are especially important for gaming streams, so we’ve worked with Elgato and XSplit on new versions of Elgato Game Capture, XSplit Broadcaster, and XSplit Gamecaster that support 60fps live streaming to YouTube, available for download starting today. In addition, any app using our live streaming API can add a new high frame rate flag to enable 60fps streaming.

But wait, there’s more! We’ve also added another long-requested feature for live streaming: HTML5 playback. As of this week, YouTube live streams will use an HTML5 player in supported browsers. And because our HTML5 player supports variable speed playback, you can skip backward in a stream while it’s live and watch at 1.5x or 2x speed to catch back up.

These are the latest in a series of improvements we’ve been making to live streaming on YouTube and there are plenty left to come, so stay tuned for more very soon. In the meantime, check out some live streams or create your own!

Alan Joyce, Product Manager, recently uploaded a 60fps playthrough of a terrible NES game.


The German creator scene forms one of the world’s most vibrant YouTube communities. They produce content for passionate audiences in a country where video consumption is amongst the highest in the world. To support this incredible community of YouTube creators and foster the next generation of talent, YouTube has partnered with MET Film School to open YouTube Space Berlin.

MET Film School is one of Europe’s largest film schools, running undergraduate, postgraduate and short programmes in practical filmmaking. Through this partnership, Germany's most talented YouTube creators, as well as, all of the students, will have free access to high end audio, visual and editing equipment, in addition to training programs, workshops and community events.

This collaboration follows in the footsteps of our YouTube Spaces in Los Angeles, London, Tokyo and most recently, New York City and Sao Paulo. Since the first Space was launched in 2012, creators have visited our Spaces over 100 thousand times, we have had over 800 events and workshops and our partners have created over 10 thousand videos.

Like all of our production facilities, YouTube Space Berlin will be a place where creators can collaborate, innovate and experiment with new content for audiences around the world to watch and love. It’ll also offer opportunities to:

  • Learn: From training programs and workshops to master classes, there are opportunities to get hands-on experience from industry leaders, and learn to use high end production equipment, production techniques, and YouTube best practices.
  • Connect: Attend events, meet fellow creators, spark new ideas and share experiences on how to succeed on YouTube: Happy Hours, Events for gaming, sports, family entertainment, collaboration events and more.
  • Create: This is a space for creators to bring stories to life. They’ll have access, for free, to a studio and all the latest audio, visual and editing equipment that will enable them to experiment and create great videos that fans will love.

The YouTube Space Berlin is another way for YouTube to help foster creativity, entrepreneurship and partnership with top video creators in the country and around the world. It’s amazing to see what creators have already been producing and we are excited to see what is coming next.

Posted by David Ripert, Head of YouTube Spaces EMEA, recently watched Kurz Gesagt - What is Life?

Remember your first guitar lesson? Or your 1,000th subscriber on YouTube? What about when you learned YouTube Analytics to understand what your fans watch the most? 

Making great music is just like making great YouTube videos. It requires creativity, passion and the right resources, and that’s why we’re helping artists like you make the most of YouTube with the launch of YouTube for Artists. This initiative will give you two things: the tools to best connect with fans, and promotional programs to help you get discovered and grow. 

YouTube for you

On a new YouTube for Artists site, you have a variety of powerful resources, everything you need to take your latest slow jam or dance track to the next level. Here you’ll find tips on how to best get discovered, lessons on engaging with your fans beyond your music videos, a guide to making money on YouTube, and more. 

You can also learn about how you can sell merch and promote your shows directly within your video through cards, and have fans directly contribute money to your channel through Fan Funding. These features give you even more ways to grow both your audience and your revenue on YouTube.

Success on YouTube leads to greater overall success as an artist, and on YouTube for Artists you can learn about all the current programs we have to make that happen. That includes getting your YouTube views to lead to charting on Billboard, airtime on SiriusXM and NRJ in France, and free production resources at our YouTube Space locations around the world.

We’re also working on a new data tool for artists that will show you where your fans are located at the city level, as well as show the total number of views from your official music videos and fan uploads through Content ID. This will help you figure out where to promote your next single to your fans, the best time zone to release your next video or where you might route your next tour. And if you’re at SXSW Music this week, we’ll be hosting YouTube at Coppertank to show a preview of this data tool, as well as having live performances from emerging artists and trailblazing artists on YouTube. 

Making center stage big enough for everyone

We want to do more than just give you tools to succeed—we want to help more and more fans discover your channel and videos. So we’re working on new ways to celebrate and promote the wide range of artists on YouTube. 

We’re starting with the YouTube Music Awards, where we’re putting a spotlight on the artists who are growing the fastest, engaging with their audience the most, and helping define what music means on YouTube. You can learn more about this year’s top 50 artists at the YouTube Music Awards channel, and stay tuned on March 23 @ 10 a.m. PT for special music video performances from some of this year’s winners and other emerging artists. And if you’re a YouTube Music Award winner—congratulations!

The YTMAs are just the beginning, as we’re working on even more ways to help you make the most of YouTube.

Marly Ellis, Global Head of Artist Marketing, recently watched “Introducing YouTube for Artists.”

As a creator, you’ve probably been using annotations to engage with your viewers for years. But one of the things you’ve told us is that you need more flexibility with the info you share through annotations, and—most importantly—you need it to work across screens and especially on mobile. That’s why today we’re introducing cards.

You can think of cards like an evolution of annotations. They can inform your viewers about other videos, merch, playlists, websites and more. They look as beautiful as your videos, are available anytime during the video and yes, they finally work on mobile. 

Right now, you can choose from six types of cards: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding. You’ll find a new “Cards” tab in your Video Editor to create and edit them at any time.


Because cards work across mobile and desktop and give you more flexibility to share what you want, our goal is to have these eventually replace annotations. But this will happen only once they can do everything annotations can do today, and more. Until then, we’re looking forward to your feedback on cards, including what you want them to do for you in the future. 

Check out these Help Center articles if you want to find out more. 

Muli Salem, Product Manager, recently watched “Karl Johan: Limbo time!