When Tati joined YouTube, her username was GlamLifeGuru, which made her channel’s URL youtube.com/GlamLifeGuru. But as her channel grew, her fans embraced “Tati” as her brand. So her channel web address -- often the quickest way back for her fans to watch more of her content -- didn’t match her channel name and branding.
To make sure creators like Tati and all of you have a consistent place for new and existing fans to find you, we’re introducing an easier way to pick custom URLs that match your channel names and branding.
Starting this week, if you’re a creator with at least 500 subscribers, you may receive emails and in-product notifications if your updated custom URL is ready to claim. You’ll see several options waiting for you that are based on your channel’s description, Google identity and associated websites. When you want to pick your URL, all you have to do is follow these instructions. Once you pick one, the new URL will automatically direct fans to your channel.